Mashable has set up a system to give out unlimited Pownce invites to Diggers. So Just come and get em. (And show Kevin Rose some love). This is a great way to offer a beta. I can’t wait to Pownce on mine!

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Last week, at Asia de Cuba in San Francisco, I engaged in a lively conversation with Mr. Peter Hirschberg, one of the founding minds behind Technorati. In our conversation about the role of influence on ranking and popularity, I posited the notion of quantum influence – nope, we’re not talking particle/wave theory here, just the kind of “moving target” of influence in the blogosphere. While some proclaim to hold the Holy Grail algorithm that pinpoints THE uber-blogger in any particular category, the Infonaut would suggest that just as quantum physicists determined, the observer inevitably gets intangled in the observation. Thus the uncertainty principle…and “blogebrity” have a unique and curious connection. If YOU posses the power to scientifically prove influence, kindly contact me at once.

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Google Watch : Relax: Google is Joking about the Verb Thing.

Of course, “google” was entered into Webster’s for the first time this year and by all accounts, is indeed a verb. The widespread use of “google” as a verb doesn’t really have anthing to do with Google, the company, at least not directly. The usage really represents a huge revolution in the way users and consumers receive messages, and has pretty big repercussions for those of us who practice PR. The “direct to consumer” strategy isn’t a fad, it’s part of the entry of “finability” into the mix of desired effects. Magazine covers are great, but the true nature of publicity now lives deep within search engine algorithms.

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