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post AlwaysON - and Always over 30

January 31st, 2007

Filed under: Uncategorized — Jennifer Fader @ 10:20 am

AlwaysON NYC is rolling out a staggering number of new social networks, search engines, ad servers, widgets and applications. The common thread seems to be that the “new media”/IM generation has helped to flip the media switch from the broadcast model to the conversational model. Piczo, for example, claims a staggering number of coveted teen female memrbers - over 20 million in just under 2 years. Mobile applications imply that the addition of the third screen will turn us into a bunch of pinging zealots. What would have been a nice supplment to some of these panels? How about some actual, living and breathing teens? There are even teen entrepreneurs out there starting companies of their own. Rather than take an anthropologist’s arms-length approach, I would highly recommend integating some of this demographic onto the presenters stage. When “emo” is presenteed (by Bill Cleary, no less) as an obscure, new subculture, there’s a serious disconnect going on.

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