Google Watch : Relax: Google is Joking about the Verb Thing.

Of course, “google” was entered into Webster’s for the first time this year and by all accounts, is indeed a verb. The widespread use of “google” as a verb doesn’t really have anthing to do with Google, the company, at least not directly. The usage really represents a huge revolution in the way users and consumers receive messages, and has pretty big repercussions for those of us who practice PR. The “direct to consumer” strategy isn’t a fad, it’s part of the entry of “finability” into the mix of desired effects. Magazine covers are great, but the true nature of publicity now lives deep within search engine algorithms.

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